Each delivery box contains four packs of dried mushrooms and a unique monthly cookbook for returning customers to add to their mushroom cookbook collection.

 

The idea is to gradually introduce omnivores (people who eat both meat and plants) to a flexitarian diet (a primarily plant-based diet with occasional meat consumption), which significantly helps reduce greenhouse gas emissions produced by the food system and promotes sustainable farming and consumption.

 

By initiating a “do it yourself” experience, I hope to create a positive association with a meatless diet and develop a habit of consuming plant-based meals.